Nothing demotivates a designer quite like hearing a client doesn’t like the design that consumed so much time and effort. It can be difficult to get your exact idea across. And to ensure that the client truly understands what you are trying to explain. Here are a few tips to help you portray your design idea. Design in such a way that the client gets it, and loves it.
Excitement is contagious. If you present a design concept in an enthusiastic manner, the client will feel affected by that and become excited too. Instead of sitting across the table, stand up and give a presentation or show the client examples of your work. Your energy will be felt and reciprocated.
Understand your clients’ needs
Whether you are creating a design concept for an office or the client’s home it is important to understand the client’s needs and wishes. When pitching your design show them where you have taken their specific needs into account. They will be pleased to know that you have created the design for them. Specifically instead of using a standard design. Try to include both their practical needs and some additional luxuries to really wow them.
Have confidence in your materials
Having a great design is important, but you can back this up by reassuring the client that you will be using high quality, lasting materials. Personally, I love to work with PG Bison’s MelaWood SupaGloss in kitchens and bathrooms and I take care in letting the client know why I choose this product above others.
Structure your pitch perfectly
If you start by telling clients about the features of the material you will be using, they will very likely lose interest. You need to sell your idea in such a way that you grab your clients’ attention (and hopefully make them fall in love with the idea) and then back your idea up with facts and figures.
- Start by sharing your research and knowledge gained from similar projects.
- Then tell them how this previous experience has helped you make your decision.
- Share your design concept with the help of visual aids.
- Let them know how this concept will be executed in this specific project.
- Let the client know how this design project will benefit him or her.
Remind clients of the objective that was outlined in the brief and explain how your design will achieve this.